Y’all. OMG! So yesterday I reached out to a company (basically a one-woman show) I’ve worked with on another project to freshen up the logo here on JLL. I sent her the current logo, totally admitting to it’s cheese factor. I created that logo the first time I ever played with AI (Adobe Illustrator for the non artsy fartsy followers). I knew it wasn’t where it needed to be but I loved the concept of it and really just wanted it given that professional touch. It was the Monday before Thanksgiving so I would have been cool with waiting until next week for a reply. If my youngest hadn’t gotten deployed at the last minute (#GoNavy) I would have had the whole family here and taken off the whole week too so I am all for taking your down time. Anyhoo, she replied all gungho (is that a word?) having seen the logo of my mediocre creation in the original email. I was excited. Ok she had a few questions which I quickly answered. This morning I saw her creations and just about shit a brick. OMG y’all it was soooo wrong. It was so wrong I literally almost cried and I’m not a crier… cryer… (wtf spellcheck which is it?). (more…)